Most manufactures don’t target specific demographics or industries when designing their phones. At Kyocera, we absolutely do. All of our ruggedized mobile devices are built to serve the unique needs of users who demand a phone that can withstand tough work environments and the adventurist lifestyle.
But as all users become even more reliant on their phones, which now also serve as mini-computers, cameras, contact managers and ewallets, the benefits of durability and longevity that come with rugged device ownership are increasingly attractive among general consumers and traditionally non-rugged buyers. Be it the college student whose phone is either a mainstay in his back pocket or buried in his backpack, or the busy working parents with a herd of young and curious children, these users would be better and longer served by a device that offers a superior feature set with usability in mind, built to survive virtually anyone’s non-delicate lifestyle.
Whether the motivation for durability is personal or professional, the Kyocera Brigadier at Verizon Wireless serves up a powerful smartphone with five distinguishing features that make it practical and attractive to both rugged and everyday users:
- Sapphire Crystal display: The Brigadier was the world’s first mass-market phone to utilize Sapphire Shield technology in its display. Made from a synthetic sapphire crystal that is surpassed only by diamond in its hardness and strength, the display offers superior protection against coins, keys, rocks, sand, dirt, concrete and other abrasions that can crack or scratch a standard display. The Brigadier also encases its sapphire display in a raised, rubberized bezel perimeter that further protects the ultra-durable touchscreen in the event of shocks and drops.
- Glove and Wet Touch Screen Operation: Because the Brigadier is waterproof too, it can withstand water submersions for 30 minutes in up to six feet of water! Even when wet, operation of the Brigadier touchscreen is highly responsive. This also remains true with hands in gloves up to 3 mm thick. While this feature is of obvious benefit in industries where workers are required to wear gloves and the potential exposure to water and moisture are constant, such as in construction, manufacturing, shipping and logistics, it is also a seasonal reality for much of the general public who must navigate their daily lives in rain, sleet or snow – when cold, they too wear gloves. So while support for Glove and Wet Touch Screen Operation intuitively benefits rugged workers, it offers that same level of convenience and ease of use to the everyday user who braves the elements.
- Large physical buttons: For some, the ritual of accessing frequently used applications or simply accepting a call can be non-intuitive and/or time consuming. The Brigadier features large, dedicated buttons for the camera, volume and power, and a programmable button that can be customized to initiate one-touch Push to Talk services, or dedicated to a user’s favorite app or flashlight.
- Wireless charging: The Brigadier is one of the few Android devices at its price point that offers support for wireless changing built on the Qi standard. While it features a large 3100mAh Lithium ion battery with up to 26 hours of talk time, when charging is needed, users have the option of opening the bottom-most port to connect and charge the device, or to do so wirelessly by simply laying its back plate on any Qi-compatible charging mat. Wireless charging helps further maintain the Brigadier’s rugged integrity by keeping ports securely fastened, a requirement to ensuring ingress protection for liquids or dust.
- Crisp, loud audio: The truth is that many mobile phones simply lack in both audio quality and performance, which can be a nonstarter when the phone is used in the outdoors or on loud jobsites, and when exposed to extraneous environmental or workplace noises. The Brigadier’s superior audio is created by the duality of Smart Sonic Receiver technology and 100+dB front-facing speakers. With Smart Sonic Receiver, normal sound is augmented by vibrations that are emitted throughout the entire screen assembly and carried by the body directly to the eardrum, eliminating ambient noise and delivering clearer audio. And with extra-loud front-facing speakers, the Brigadier’s crisp audio gets even louder in speaker mode, an attribute that makes it a popular phone among construction, event and security, and manufacturing workers who constantly operate in the presence of heavy background noises.
The Kyocera Brigadier is a full-featured, affordable smartphone whose toughness and ease-of-use is as equally appealing to general consumers as it has historically been to rugged professionals, athletes, outdoorsmen and adventure-seeking enthusiasts. The Brigadier is now available to both consumer and business users from Verizon Wireless.
John is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles. When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams.