Rugged for Everyone: Five Distinguishing Features of the Kyocera Brigadier

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Most manufactures don’t target specific demographics or industries when designing their phones. At Kyocera, we absolutely do. All of our ruggedized mobile devices are built to serve the unique needs of users who demand a phone that can withstand tough work environments and the adventurist lifestyle.

But as all users become even more reliant on their phones, which now also serve as mini-computers, cameras, contact managers and ewallets, the benefits of durability and longevity that come with rugged device ownership are increasingly attractive among general consumers and traditionally non-rugged buyers. Be it the college student whose phone is either a mainstay in his back pocket or buried in his backpack, or the busy working parents with a herd of young and curious children, these users would be better and longer served by a device that offers a superior feature set with usability in mind, built to survive virtually anyone’s non-delicate lifestyle.

Whether the motivation for durability is personal or professional, the Kyocera Brigadier at Verizon Wireless serves up a powerful smartphone with five distinguishing features that make it practical and attractive to both rugged and everyday users:

  1. Sapphire Crystal display: The Brigadier was the world’s first mass-market phone to utilize Sapphire Shield technology in its display. Made from a synthetic sapphire crystal that is surpassed only by diamond in its hardness and strength, the display offers superior protection against coins, keys, rocks, sand, dirt, concrete and other abrasions that can crack or scratch a standard display. The Brigadier also encases its sapphire display in a raised, rubberized bezel perimeter that further protects the ultra-durable touchscreen in the event of shocks and drops.
  1. Glove and Wet Touch Screen Operation: Because the Brigadier is waterproof too, it can withstand water submersions for 30 minutes in up to six feet of water! Even when wet, operation of the Brigadier touchscreen is highly responsive. This also remains true with hands in gloves up to 3 mm thick. While this feature is of obvious benefit in industries where workers are required to wear gloves and the potential exposure to water and moisture are constant, such as in construction, manufacturing, shipping and logistics, it is also a seasonal reality for much of the general public who must navigate their daily lives in rain, sleet or snow – when cold, they too wear gloves. So while support for Glove and Wet Touch Screen Operation intuitively benefits rugged workers, it offers that same level of convenience and ease of use to the everyday user who braves the elements.
  1. Large physical buttons: For some, the ritual of accessing frequently used applications or simply accepting a call can be non-intuitive and/or time consuming. The Brigadier features large, dedicated buttons for the camera, volume and power, and a programmable button that can be customized to initiate one-touch Push to Talk services, or dedicated to a user’s favorite app or flashlight.
  1. Wireless charging: The Brigadier is one of the few Android devices at its price point that offers support for wireless changing built on the Qi standard. While it features a large 3100mAh Lithium ion battery with up to 26 hours of talk time, when charging is needed, users have the option of opening the bottom-most port to connect and charge the device, or to do so wirelessly by simply laying its back plate on any Qi-compatible charging mat. Wireless charging helps further maintain the Brigadier’s rugged integrity by keeping ports securely fastened, a requirement to ensuring ingress protection for liquids or dust.
  1. Crisp, loud audio: The truth is that many mobile phones simply lack in both audio quality and performance, which can be a nonstarter when the phone is used in the outdoors or on loud jobsites, and when exposed to extraneous environmental or workplace noises. The Brigadier’s superior audio is created by the duality of Smart Sonic Receiver technology and 100+dB front-facing speakers. With Smart Sonic Receiver, normal sound is augmented by vibrations that are emitted throughout the entire screen assembly and carried by the body directly to the eardrum, eliminating ambient noise and delivering clearer audio. And with extra-loud front-facing speakers, the Brigadier’s crisp audio gets even louder in speaker mode, an attribute that makes it a popular phone among construction, event and security, and manufacturing workers who constantly operate in the presence of heavy background noises.

The Kyocera Brigadier is a full-featured, affordable smartphone whose toughness and ease-of-use is as equally appealing to general consumers as it has historically been to rugged professionals, athletes, outdoorsmen and adventure-seeking enthusiasts. The Brigadier is now available to both consumer and business users from Verizon Wireless.

John is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles.  When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams. 

Usable Technology: Innovation to Improve Everyday Life

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Waterproof. Wireless charging. Fingerprint authentication. More computing power than NASA’s original moon landers. The level of innovation happening in the mobile industry is groundbreaking and changing the way we interact with one another. But sometimes the marketing claims seem too good to be true. And sometimes they seem downright unnecessary: “Now why would I want that?”

At Kyocera, we listen to our customers and their issues, wants and needs, and then we build devices that address their feedback. For us, it’s not enough to introduce the latest and greatest feature because it sounds cool or because it checks a box. We don’t have what we see as the industry’s “Spinal Tap” mentality, where everything has to go to “11” just because 11 is greater than 10. We introduce a new feature or capability because it meets a real need, it is practical and it delivers true value.

Lately, you’ve likely heard a lot about new devices claiming exciting new features – waterproof, shatterproof, wireless charging-capable and dustproof, among many others. We also build some of these features into our Kyocera devices, but rather than trying to “out-spec” our competitors, we make sure that these capabilities are implemented to solve real-world issues and that the devices are always usable when it comes to challenging real-life situations.

As the leader in rugged devices, we focus our efforts on ensuring that our devices live up to their promises. Here are a few of Kyocera’s recently introduced features and how they function in the real world:

Yes, I can hear you now! (Thanks to Smart Sonic Receiver and dual speakers)

Voice communication, be it frequent or rare, remains a critical function for mobiles devices. Yet call quality continues to be a primary issue among smartphone users – especially those using Push-to-Talk services.

Kyocera’s Smart Sonic Receiver and dual-speaker technology deliver superior sound in virtually any environment, in place of a visible in-ear speaker. For example, the Verizon Brigadier and Sprint TorqueXT, which integrate Kyocera’s Smart Sonic Receiver technology, make it easy to hear calls even in the presence of heavy background noise, such as that created by construction and manufacturing equipment, traffic or large crowds. Smart Sonic Receiver technology uses a proprietary Kyocera ceramic transducer that transmits sound waves from the device as vibrations that reach the eardrum directly through the body.

Protection Against Drops, Scratches and Sharp Objects, Courtesy of Sapphire Shield

Kyocera’s Sapphire Shield is a crystal display technology that is virtually scratchproof, offering premium protection against drops and sharp or abrasive objects. An ultra-strong sapphire screen (fun fact: on the Mohs Scale of mineral hardness, sapphires are second only to diamonds) provides more protection than most smartphone cases, not only against various angles of drops, but also against scratches and objects dropped directly onto the screen.

Military-Grade Protection Against the Elements

Certified to Ingress Protection (IP) and Military Standard 810G durability ratings, Kyocera constructs many of its devices to withstand the harshest environmental elements, with protection against rain, dust, heat, humidity, vibration and solar radiation. They’re also waterproof for up to 30 minutes and many are even certified to OSHA standard Nonincendive, Class 1, Division 2, Group A-D, T4, meaning they are safe to operate in hazardous locations where high concentrations of flammable gases, vapors and mists may exist.

Glove and Wet Touchscreen Operation      

Our customers are often working in the harshest work settings and environmental conditions, including wind, snow and rain. That’s why many of our devices feature Glove & Wet Touchscreen Operation. Whether they’re work gloves on the jobsite or insulated gloves in the cold, seamless glove and wet touchscreen operation help field force workers stay connected all day long, regardless of their environmental conditions, without compromising their safety or well-being.

Wireless charging

Battery life continues to be a top pain point of mobile users. The rugged consumer needs multiple options when it comes to charging their devices, including the newest form of battery juicing—wireless charging. With wireless charging, mobile consumers can charge their compatible devices without needing to plug in. By simply placing certain Kyocera devices, including the Kyocera Elite, Brigadier and DuraForce, on a charging pad, charging will begin and our customers don’t need to worry about having enough battery life to get them through the day.

Mobile innovation needs to be more than just hype. At Kyocera, we don’t just talk the talk—we walk the walk when it comes to creating highly usable rugged devices. It’s a passion of ours and something we are committed to for anyone who considers themselves a rugged user. For more information on our product lineup please visit www.kyoceramobile.com/phones/.