At the start of every year, the mobile industry hops from Las Vegas to Barcelona in a matter of weeks to attend two of the biggest trade shows in tech. With the Consumer Electronics Show behind us, we’re gearing up to “cross the pond” to Barcelona for Mobile World Congress (MWC). This year at MWC, a leading global mobile technology show with more than 100,000 attendees, we expect to see the latest in mobile technology and trends, from the newest and hottest smartphones like our very own Kyocera DuraForce PRO, to apps that drive them, IoT devices and services, and everything in between. Mobile World Congress is the forum in which some of the coolest new mobile technology is unveiled, and we expect this year to be no different.
According to industry analyst firm CCS Insight, Mobile World Congress 2017 will include many new device unveils from a variety of manufacturers across the globe, and a host of new device features. CCS predicts these features will include dual-cameras, devices with smaller bezels and larger screens, as well as biometric fingerprint and iris recognition. An early adopter of several of these trends, Kyocera’s rugged devices, such as the DuraForce PRO, include multiple cameras—three front-and rear-facing cameras, and the industry’s first super-wide-view HD action camera on a rugged device—as well as fingerprint-authentication technology.
Thinner bezels will also be a big theme at MWC. However, as we all know, there’s a tradeoff when it comes to thin bezels. Streamlined phone bodies mean less protection for displays, thus making the devices more fragile and prone to accidents and breakage. This can result in higher total cost of ownership and replacement rates for consumers. Here at Kyocera, we are a firm believer in the power of rugged. Not only can our devices prevent phone breakages, but also they can save consumers and businesses hundreds of dollars in replacement fees or damage repair. Overall, VDC Research found that rugged devices in the workplace save businesses an average of 46 percent on the cost of mobility.
Other trends and topics that CCS Insight is predicting for MWC include virtual reality and 360-degree content for VR devices and mobile phones, big-data analytics, machine learning, deep learning and artificial intelligence. When it comes to networks, they expect Gigabit LTE to be a bigger focus at MWC than 5G, given that most operators do not find solid business cases for deploying 5G within the next few years.
Kyocera will be attending MWC 2017 to meet with a variety of customers, partners, media and analysts as we show off our portfolio of rugged and waterproof devices, such as the Kyocera DuraForce PRO and the new hand soap and foaming body soap-washable Kyocera rafre from Japan. Be sure to follow us on Twitter @KyoceraMobile for the latest updates, or subscribe to our blog, The Rugged Reporter.
John Chier is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles. When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams.