From the Mobile Mecca: What We’re Expecting to See at Mobile World Congress

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At the start of every year, the mobile industry hops from Las Vegas to Barcelona in a matter of weeks to attend two of the biggest trade shows in tech. With the Consumer Electronics Show behind us, we’re gearing up to “cross the pond” to Barcelona for Mobile World Congress (MWC). This year at MWC, a leading global mobile technology show with more than 100,000 attendees, we expect to see the latest in mobile technology and trends, from the newest and hottest smartphones like our very own Kyocera DuraForce PRO, to apps that drive them, IoT devices and services, and everything in between. Mobile World Congress is the forum in which some of the coolest new mobile technology is unveiled, and we expect this year to be no different.

According to industry analyst firm CCS Insight, Mobile World Congress 2017 will include many new device unveils from a variety of manufacturers across the globe, and a host of new device features. CCS predicts these features will include dual-cameras, devices with smaller bezels and larger screens, as well as biometric fingerprint and iris recognition. An early adopter of several of these trends, Kyocera’s rugged devices, such as the DuraForce PRO, include multiple cameras—three front-and rear-facing cameras, and the industry’s first super-wide-view HD action camera on a rugged device—as well as fingerprint-authentication technology.

Thinner bezels will also be a big theme at MWC. However, as we all know, there’s a tradeoff when it comes to thin bezels. Streamlined phone bodies mean less protection for displays, thus making the devices more fragile and prone to accidents and breakage. This can result in higher total cost of ownership and replacement rates for consumers. Here at Kyocera, we are a firm believer in the power of rugged. Not only can our devices prevent phone breakages, but also they can save consumers and businesses hundreds of dollars in replacement fees or damage repair. Overall, VDC Research found that rugged devices in the workplace save businesses an average of 46 percent on the cost of mobility.

Other trends and topics that CCS Insight is predicting for MWC include virtual reality and 360-degree content for VR devices and mobile phones, big-data analytics, machine learning, deep learning and artificial intelligence. When it comes to networks, they expect Gigabit LTE to be a bigger focus at MWC than 5G, given that most operators do not find solid business cases for deploying 5G within the next few years.

Kyocera will be attending MWC 2017 to meet with a variety of customers, partners, media and analysts as we show off our portfolio of rugged and waterproof devices, such as the Kyocera DuraForce PRO and the new hand soap and foaming body soap-washable Kyocera rafre from Japan. Be sure to follow us on Twitter @KyoceraMobile for the latest updates, or subscribe to our blog, The Rugged Reporter.

John Chier is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles. When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams.

Live from Mobile World Congress: Kyocera and its Partners Demo the Future of PTT, Mobile Enterprise Management and More

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Hola from España. Kyocera is in Barcelona this week for five days and nights of eating paella, drinking sangria, and, of course, defining the future of the wireless industry at the 2016 Mobile World Congress. We’re excited to be here with the movers and shakers of the mobile industry, including many of the partners with whom we collaborate closely to enable the future of ruggedized mobile devices.

Kyocera will be showing off our latest mobile phones and devices, including the recently announced DuraXE and DuraForce XD, and featuring our devices in the booths of some of our partners, including Qualcomm, SOTI and Mobile Tornado. If you’re on the ground in Barcelona, be sure to stop by their booths and see how we are working together to bring dependable, rugged devices to enterprise customers worldwide, and enabling new levels of connectivity, security and enterprise management.

Qualcomm (MWC 2016: Hall 3, Booth 3E310): Kyocera and Qualcomm share a long, rich history, as Kyocera’s North American mobile-phone business was formed through the acquisition of Qualcomm’s handset business in 2000. The relationship and partnership remain strong to this day. The companies’ offices are separated by a few miles and Kyocera continues to use Qualcomm’s top-notch Snapdragon processors in our devices.

SOTI (MWC 2016: Hall 5, Booth 5B40): Kyocera and SOTI have partnered to bring Enterprise Mobile Management (EMM) software to rugged devices worldwide. Kyocera recently launched North America’s first LTE-capable feature phone, the DuraXE, which runs on an open-source operating system and uses a Qualcomm Snapdragon processor with 1.1 GHz quad-core CPU, typically used in smartphones. This is allows the device to support SOTI’s flagship product, MobiControl, so that enterprises can enable, optimize and secure their mobile workforces across all platforms, for both corporate-liable and Bring Your Own Device (BYOD) polices.

Mobile Tornado (MWC 2016: Hall 5, Stand 5E81): Mobile Tornado provides leading professional Push To Talk over Cellular (PoC) and Wi-Fi solutions, and Kyocera partners with Mobile Tornado to deliver the highest-quality PTT solutions, particularly for wireless operator TELUS in Canada. Both companies ensure that Kyocera rugged devices are tested and certified for compatibility with the Mobile Tornado PTT client. This means better business connectivity and continuity in order to solve issues like latency, responsiveness and screen operability in extreme conditions.

MWC 2016 is sure to be full of innovative solutions for the wireless and mobile industry, and at Kyocera, we look forward to seeing how enterprise functionality and ruggedized design will continue to evolve. We look forward to seeing you on the show floor.

Lane Paxton is the senior director of marketing at Kyocera Communications. An industry veteran of 18 years with experience in marketing, product management and product development, Lane has been with Kyocera since July of 2008. Prior to Kyocera, he was responsible for product marketing and product planning for the U.S. and international business units at Gateway. Additionally, Lane was a co-founder of a successful software company and was a key driver in taking a wireless startup through IPO. When not working or shuttling his two kids to their activities, Lane likes to ride waves and mountains sideways…right foot forward.