Summer is here. That means BBQs, the beach and water. Lots and lots of water. Water falling from the sky, water in the pool, water in the ocean and in the lakes. Seventy-one percent of the earth is covered by the stuff. You can’t escape it. And when summer rolls around, you don’t want to. Who doesn’t like going for a swim to beat the summer heat? Even your smartphone is prone to a nice dip now and again. But people don’t short-circuit as soon as they hit the water. Smartphones do – until now. The Kyocera Hydro SHORE smartphone has arrived. The Hydro SHORE, a 4G LTE AT&T GoPhone, is the latest in Kyocera’s portfolio of rugged, durable and waterproof devices. Sure, other smartphones claim they’re waterproof, but “waterproof” is a loose term. The Hydro SHORE is actually waterproof. It can take a swim in up to three feet of water for approximately 30 minutes. That’s long enough for your skin to wrinkle in the pool.
A Clear and Present Danger
Make no mistake – your smartphone is in constant danger. Its two main enemies are water and you. People are naturally clumsy, and when you are constantly carrying an intricate, delicate device, accidents will happen. According to a study by SquareTrade, Americans spent $5.9 billion on damaged smartphones in 2012. The top five causes of damage were: Dropped phone, phone fell into water, phone dropped from a lap, phone was knocked off a table and phone was drenched by liquid. There’s an obvious pattern here: clumsiness + water = trouble. Americans are normally pretty good at preparing for danger. We post signs warning about falling rocks. We station lifeguards at pools and the beach. We require a license to drive a car and a hardhat at construction sites. But we’ve failed to protect the delicate computers and lifelines we carry in our pockets every day. The Kyocera Hydro SHORE, part of Kyocera’s Hydro Series, is helping to change that.
Waterproof Technology Years in the Making
In the early days of the smartphone revolution, Kyocera went to work on what would be a years-long process of developing rugged, waterproof devices that withstand the rigors of everyday life. The Hydro SHORE is the result of this hard work, expertise and years of testing. It takes waterproofing to another level to create a product that offers true peace of mind. And it’s not just protection from water. Our engineers have built a truly dustproof, waterproof (and people-proof!) smartphone. And it’s not just about surviving water – it’s about staying in touch and productive even when wet. You can even operate the Hydro SHORE’s screen when it’s wet. Protection is great, but performance and connectivity are always job one, and the Hydro SHORE has them in spades.
Bells, Whistles and Then Some
The Kyocera Hydro SHORE is packed with features and performance that bely its incredibly affordable price. It has everything you need to lead a brilliant digital life, including:
- Waterproof design certified for IP57, protection against dust and water immersion for up to 30 minutes in up to 3.28 feet (1 meter) of water.
- Large 5.0” IPS, qHD touchscreen display for better viewing.
- Qualcomm® SnapdragonTM1GHz Quad-core processor to provide fast and responsive navigation and access to apps.
- Wet Touchscreen Operation.
- Long-Lasting 2160mAh Non-Removable Battery with added energy-saving features like Eco Mode with MaxiMZR, which extend performance automatically by powering down noncritical functions.
- 5MP camera with video, digital zoom, LED flash and auto-focus, and a 2MP front-facing camera for self-portraits and video calling.
- HD video capture and streaming, 1080p at 30fps.
- Android 5.1 (Lollipop) with Google’s suite of applications, including Google Play StoreTM for access to thousands of free apps.
- Virtual QWERTY keypad, a faster and easier way to type.
- Built-in music player.
- Stereo Bluetooth® (4.1 + LE/EDR) wireless technology and Bluetooth Smart Ready support.
- 5 mm stereo headset jack
…and much, much more. The Hydro SHORE can go toe-to-toe with the most popular (and expensive) competitors on the market, and keeps you connected in the elements that make other phones fail.
It Won’t Break in Water – And it Won’t Break the Bank
Offered as an AT&T GoPhone, the Hydro SHORE is the perfect option for the budget-conscious consumer who demands the latest technology, but doesn’t want to empty his or her bank account to get it. Priced at $79.99 and available exclusively at Walmart, the Hydro SHORE is a no-brainer. Whether you’re young and restless, a family on the go or a seeker of adventure in the outdoors, the Hydro SHORE is your perfect companion for the active digital life.
For more information about the Kyocera Hydro SHORE, visit www.kyoceramobile.com/hydro-shore or see it at a Walmart retail store or at www.walmart.com.
John is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles. When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams.