The Kyocera Hydro SHORE is About to Make a Big Splash

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Summer is here. That means BBQs, the beach and water. Lots and lots of water. Water falling from the sky, water in the pool, water in the ocean and in the lakes. Seventy-one percent of the earth is covered by the stuff. You can’t escape it. And when summer rolls around, you don’t want to. Who doesn’t like going for a swim to beat the summer heat? Even your smartphone is prone to a nice dip now and again. But people don’t short-circuit as soon as they hit the water. Smartphones do – until now. The Kyocera Hydro SHORE smartphone has arrived. The Hydro SHORE, a 4G LTE AT&T GoPhone, is the latest in Kyocera’s portfolio of rugged, durable and waterproof devices. Sure, other smartphones claim they’re waterproof, but “waterproof” is a loose term. The Hydro SHORE is actually waterproof. It can take a swim in up to three feet of water for approximately 30 minutes. That’s long enough for your skin to wrinkle in the pool.

A Clear and Present Danger

Make no mistake – your smartphone is in constant danger. Its two main enemies are water and you. People are naturally clumsy, and when you are constantly carrying an intricate, delicate device, accidents will happen. According to a study by SquareTrade, Americans spent $5.9 billion on damaged smartphones in 2012. The top five causes of damage were: Dropped phone, phone fell into water, phone dropped from a lap, phone was knocked off a table and phone was drenched by liquid. There’s an obvious pattern here: clumsiness + water = trouble. Americans are normally pretty good at preparing for danger. We post signs warning about falling rocks. We station lifeguards at pools and the beach. We require a license to drive a car and a hardhat at construction sites. But we’ve failed to protect the delicate computers and lifelines we carry in our pockets every day. The Kyocera Hydro SHORE, part of Kyocera’s Hydro Series, is helping to change that.

Waterproof Technology Years in the Making 

In the early days of the smartphone revolution, Kyocera went to work on what would be a years-long process of developing rugged, waterproof devices that withstand the rigors of everyday life. The Hydro SHORE is the result of this hard work, expertise and years of testing. It takes waterproofing to another level to create a product that offers true peace of mind. And it’s not just protection from water. Our engineers have built a truly dustproof, waterproof (and people-proof!) smartphone. And it’s not just about surviving water – it’s about staying in touch and productive even when wet. You can even operate the Hydro SHORE’s screen when it’s wet. Protection is great, but performance and connectivity are always job one, and the Hydro SHORE has them in spades.

Bells, Whistles and Then Some

The Kyocera Hydro SHORE is packed with features and performance that bely its incredibly affordable price. It has everything you need to lead a brilliant digital life, including:

  • Waterproof design certified for IP57, protection against dust and water immersion for up to 30 minutes in up to 3.28 feet (1 meter) of water.
  • Large 5.0” IPS, qHD touchscreen display for better viewing.
  • Qualcomm® SnapdragonTM1GHz Quad-core processor to provide fast and responsive navigation and access to apps.
  • Wet Touchscreen Operation.
  • Long-Lasting 2160mAh Non-Removable Battery with added energy-saving features like Eco Mode with MaxiMZR, which extend performance automatically by powering down noncritical functions.
  • 5MP camera with video, digital zoom, LED flash and auto-focus, and a 2MP front-facing camera for self-portraits and video calling.
  • HD video capture and streaming, 1080p at 30fps.
  • Android 5.1 (Lollipop) with Google’s suite of applications, including Google Play StoreTM for access to thousands of free apps.
  • Virtual QWERTY keypad, a faster and easier way to type.
  • Built-in music player.
  • Stereo Bluetooth® (4.1 + LE/EDR) wireless technology and Bluetooth Smart Ready support.
  • 5 mm stereo headset jack

…and much, much more. The Hydro SHORE can go toe-to-toe with the most popular (and expensive) competitors on the market, and keeps you connected in the elements that make other phones fail.

It Won’t Break in Water – And it Won’t Break the Bank

Offered as an AT&T GoPhone, the Hydro SHORE is the perfect option for the budget-conscious consumer who demands the latest technology, but doesn’t want to empty his or her bank account to get it. Priced at $79.99 and available exclusively at Walmart, the Hydro SHORE is a no-brainer. Whether you’re young and restless, a family on the go or a seeker of adventure in the outdoors, the Hydro SHORE is your perfect companion for the active digital life.

For more information about the Kyocera Hydro SHORE, visit www.kyoceramobile.com/hydro-shore or see it at a Walmart retail store or at www.walmart.com.

John is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles.  When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams. 

Usable Technology: Innovation to Improve Everyday Life

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Waterproof. Wireless charging. Fingerprint authentication. More computing power than NASA’s original moon landers. The level of innovation happening in the mobile industry is groundbreaking and changing the way we interact with one another. But sometimes the marketing claims seem too good to be true. And sometimes they seem downright unnecessary: “Now why would I want that?”

At Kyocera, we listen to our customers and their issues, wants and needs, and then we build devices that address their feedback. For us, it’s not enough to introduce the latest and greatest feature because it sounds cool or because it checks a box. We don’t have what we see as the industry’s “Spinal Tap” mentality, where everything has to go to “11” just because 11 is greater than 10. We introduce a new feature or capability because it meets a real need, it is practical and it delivers true value.

Lately, you’ve likely heard a lot about new devices claiming exciting new features – waterproof, shatterproof, wireless charging-capable and dustproof, among many others. We also build some of these features into our Kyocera devices, but rather than trying to “out-spec” our competitors, we make sure that these capabilities are implemented to solve real-world issues and that the devices are always usable when it comes to challenging real-life situations.

As the leader in rugged devices, we focus our efforts on ensuring that our devices live up to their promises. Here are a few of Kyocera’s recently introduced features and how they function in the real world:

Yes, I can hear you now! (Thanks to Smart Sonic Receiver and dual speakers)

Voice communication, be it frequent or rare, remains a critical function for mobiles devices. Yet call quality continues to be a primary issue among smartphone users – especially those using Push-to-Talk services.

Kyocera’s Smart Sonic Receiver and dual-speaker technology deliver superior sound in virtually any environment, in place of a visible in-ear speaker. For example, the Verizon Brigadier and Sprint TorqueXT, which integrate Kyocera’s Smart Sonic Receiver technology, make it easy to hear calls even in the presence of heavy background noise, such as that created by construction and manufacturing equipment, traffic or large crowds. Smart Sonic Receiver technology uses a proprietary Kyocera ceramic transducer that transmits sound waves from the device as vibrations that reach the eardrum directly through the body.

Protection Against Drops, Scratches and Sharp Objects, Courtesy of Sapphire Shield

Kyocera’s Sapphire Shield is a crystal display technology that is virtually scratchproof, offering premium protection against drops and sharp or abrasive objects. An ultra-strong sapphire screen (fun fact: on the Mohs Scale of mineral hardness, sapphires are second only to diamonds) provides more protection than most smartphone cases, not only against various angles of drops, but also against scratches and objects dropped directly onto the screen.

Military-Grade Protection Against the Elements

Certified to Ingress Protection (IP) and Military Standard 810G durability ratings, Kyocera constructs many of its devices to withstand the harshest environmental elements, with protection against rain, dust, heat, humidity, vibration and solar radiation. They’re also waterproof for up to 30 minutes and many are even certified to OSHA standard Nonincendive, Class 1, Division 2, Group A-D, T4, meaning they are safe to operate in hazardous locations where high concentrations of flammable gases, vapors and mists may exist.

Glove and Wet Touchscreen Operation      

Our customers are often working in the harshest work settings and environmental conditions, including wind, snow and rain. That’s why many of our devices feature Glove & Wet Touchscreen Operation. Whether they’re work gloves on the jobsite or insulated gloves in the cold, seamless glove and wet touchscreen operation help field force workers stay connected all day long, regardless of their environmental conditions, without compromising their safety or well-being.

Wireless charging

Battery life continues to be a top pain point of mobile users. The rugged consumer needs multiple options when it comes to charging their devices, including the newest form of battery juicing—wireless charging. With wireless charging, mobile consumers can charge their compatible devices without needing to plug in. By simply placing certain Kyocera devices, including the Kyocera Elite, Brigadier and DuraForce, on a charging pad, charging will begin and our customers don’t need to worry about having enough battery life to get them through the day.

Mobile innovation needs to be more than just hype. At Kyocera, we don’t just talk the talk—we walk the walk when it comes to creating highly usable rugged devices. It’s a passion of ours and something we are committed to for anyone who considers themselves a rugged user. For more information on our product lineup please visit www.kyoceramobile.com/phones/.

Five Everyday Threats to Your Smartphone

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A new study by Verizon and KRC Research shows that nearly half (49 percent) of American mobile phone owners have broken or lost a mobile phone and, on average, have broken or lost two. For most of us, our smartphones have become a cherished necessity — our primary mode of communications, calendar, camera, Rolodex and wallet all wrapped into a single device. Our smartphones could even be likened to our companions, as they are first and last items we interact with at the beginning and end of each day, and they accompany us everywhere we work and play.

While portability lends for greater convenience and connectivity, it also paves the way for potential exposure to some of the most common causes of smartphone damage. These five everyday threats will not (and shouldn’t) threaten our connections to our smartphones, but they are certainly worth considering as you choose which mobile device is best suited for your lifestyle, temperament, and work conditions:

  1. Sporting Events can be pretty rough terrain for spectators and their mobile devices. According to SquareTrade, 23 million Americans have damaged their phones while watching a sporting event. 33 percent of accidents involve merely dropping the device on the ground, while 18 percent are liquid drops (with 13 percent specifically beer drops!), and 12 percent of incidents are considered “passion drops,” when a device is intentionally hurled out of anger or excitement.
  1. The Toilet happens to be the Bermuda Triangle for smartphones. The loo is one of the most common sites for smartphone water damage, with others being swimming pools and sinks. According to Plaxo, nearly 20 percent of Americans have dropped their phones in the toilet and Protect Your Bubble found that men are 57 percent percent more likely to drop their phones in toilets than women, as they tend to carry smartphones in their back pockets while women are more inclined to carry them in their purses.
  1. Workplace mishaps can occur on virtually any jobsite, but for those who work in outdoor and on-the-go industries such as construction, retail, transportation, and utilities, the risks of exposure to drops, dust, and moisture are far greater than to those working behind a desk. Recon Analytics estimates that the smartphone replacement cycle was 26.5 months as of 2014, but is certainly far less than that for anyone working at great heights, in extreme weather, or on dirty jobsites.
  1. Texting while walking was the cause of emergency rooms visits for more than 1,500 pedestrians according to a study in 2010, which also predicted that number to double by 2015. And if you go down as a result of walking and texting, you can bet your smartphone is going to hit the deck with you.
  1. Youth is the most common trait among sufferers of smartphone damage, with millennials dropping their phones twice as many times per week than Gen Xers or Baby Boomers (an average of four times per week). This statistic is a bit ironic when considering that 40 percent of millennials believe that losing their phones would be a bigger hardship than losing their automobiles.

The smartphone can be a significant investment when considering retail price and associated service costs over its lifespan. You can exercise greater caution and take your chances with the device’s inherent durability (or lack thereof), purchase an expensive case that hampers the device’s usability, or select a rugged smartphone that is designed to withstand the threats that are inherent to your everyday life, the toughest environments, and the most common mishaps.

John is director of corporate communications at Kyocera. He has worked on the Kyocera team shaping its communications strategy over the past 15 years – 13 of those years in-house and two with a Kyocera agency partner. John has always had a passion for writing and began his career as a newspaper reporter at the Whittier Daily News, part of a multi-paper syndicate in Los Angeles.  When not working, he and his wife can usually be found coaching, shuttling, refereeing or cheering for his three sons and their numerous plays, concerts and sports teams.